Since the COVID-19 pandemic hit, you are likely seeing the words “Virtual Tour” everywhere. The truth is not all virtual tours are one and the same. While Nashville is working to reopen our city, we will still need to limit physical exposure inside homes for sale in an effort to keep everyone safe and healthy. Virtual tours, if done right, are an excellent tool for sellers as they can help whittle down potential buyers to those that are truly serious about your property. If you’ve been looking at properties online, chances are you’ve noticed that not all virtual tours are the same. There are typically three types of virtual tours you’ll see accompanying listings.
#1: Photo slideshow
This type of virtual tour is simply a slideshow of the MLS pictures set to music with soft transitions between each photo. While I don’t personally consider this a “virtual tour,” they are many agents who do. The problem with this type of tour is it still does not give you any real sense of the layout. You are limited to what the photos show you.
#2: Cell Phone Video Tour
The second type of “virtual tour” is a cellphone-type video where an agent holds the phone in front of them and walks through the home trying to give you an idea of what it would look like if you were actually walking through the home. While this is certainly a big step above the photo slideshow tour, this can still be problematic as you are at the mercy of the agent’s timing and point of view. If they spend four minutes taking the camera and looking around the living room, you have to watch until they move on. You likely don’t want to skip ahead as you want to make sure you don’t miss out on getting your bearings about the layout.
Option #3: 360-Degree Virtual Tour
This option is the truest sense of a virtual tour because provides the most access and detail to buyers. Through the use of 360-degree cameras, buyers can virtually walk a home online from the comfort of their home on their own time. You have the ability to spin around, look up and down, and tour the layout on your own terms, and it has incredible attention to detail. There are a couple different camera types that can create this type of tour. The two most common ones are Matterport & iGuide. The Matterport also creates this really cool dollhouse view that gives you another way of viewing the layout to see if it could be a fit for you.
To learn more about the Matterport camera, click here.
In a time when buying a new home relies heavily on digital technology, as the seller, you want to be able to provide buyers as much information as possible before they ever step foot in your home. Which virtual tour would you want done on your home, option one, two, or three? If you are considering selling, request a FREE Market Analysis on your home here or click here to start the conversation with me.
To learn more about the importance of photos and videos when selling, click here.